Stella McCartney appointed creative director at Addidas
Fashion designer Stella McCartney is set to take over as Addidas’s Olympic Creative Director and will be designing a fashion athletic kit for those taking part in the 2012 games, Stella already designs a best-selling line for the label. A UK adidas official said: ‘This is the ultimate fusion of performance and style,’ at her appointment, Stella’s latest adidas designs include a gorgeous glow in the dark running range, which will be launched soon.
Speaking about her designs that not only look great but are also affordable, Stella said: ‘When you are running in an urban environment, you need to feel safe, when people can see you coming and stand out, especially in winter when it gets dark earlier, but at the same time we used it on a leopard print, so it’s not so masculine and graphic. We also have glow-in-the-dark key rings which have a nice sense of humour, which you can have if you are a man, a woman, or a kid.’