Scottish Textiles

Fashion is not just for grown-ups.  Children are keen observers of fashion trends and perhaps the greatest critics of designs and patterns.  Parents used to buy what they liked for their children but times have changed, nowadays even young children know what they want and play a major role in selecting their wardrobe.

Designers and manufacturers have realised this change in the shopping psychology of the family and have cashed in by coming up with exclusive kids’ clothing and products to lure their younger customers.  The children of today are brand conscious, and know which brand or product has the maximum peer value.  Most of the time, their fashion sense is based on what their friends wear.  Advertisements play a huge role in creating a brand image in their minds, preferring to buy a particular brand shown frequently on TV or in magazines.

Movies and cartoons influence children and they are usually delighted to get a pair of jeans or a fancy dress that is just like the one that their favourite star wears.  Cartoon characters are in great demand on clothing for kids.  If there is a t-shirt with the picture of their favourite super hero or fairy princess, they will insist on buying that to show off to their friends.

Bags, shoes, watches, earrings, bracelets, and many other kids’ items have undergone a tremendous change.  Now you can find exclusive children’s jewellery and accessories in small shops.  It all proves one thing; kids have earned an undeniable place in the fashion world.

Shopping for children’s clothes can be hard work, particularly if you are traipsing around the shops with a couple of bored children and no idea what to get them.  There are a few ways in which the process can be made easier.
 
If your children have grown recently then you should go armed with their sizes.  This saves a great deal of time trying things on to see which size you need.  If you also talk to your children beforehand so as to get a good idea of what they would like to wear, that will help too.  This way you can go straight to what you are looking for without the need to go hunting.

Girls’ clothes can always be awkward as there is usually a much wider range than there is for boys, but girls have a fixed idea of what they like and what they do not, so it can be easier in some ways.  Some girls will go through phases of liking one particular colour, but it is a good idea to buy items in different colours as their tastes can change on a regular basis. 

Boys are less inclined to be fussy and will generally be happy with jeans and t-shirts if buying for casual wear.  The problems may come when they need something a little more formal.  Boys do have their own tastes but have less patience when it comes to buying clothes so the shorter the shopping trip, the better.